Facebook Advertising Guidelines for a Successful Campaign

With hundreds of millions account holders from all around the world, Facebook, with this exponentially growing number of 500 million users, is undeniably the most popular and highly influential social network marketing of all time. Thanks to Harvard brilliant Mark Zuckerberg and this great innovation of connecting with people worldwide has been possible, easy, and so much fun.Yet, more than the social networking purposes, Facebook has also served an avenue for different business owners and online marketers to promote their business. Facebook exclusivity has not been seen as a hindrance as the huge volume of people using this site is already a valuable market.The great thing about Facebook is that you can fit in with the dynamism of the users. You can make your Facebook advertising interesting to easily attract your target campaign.So, are you ready to dominant this highly influential site and gain success in Facebook advertising? Here are the easy guidelines that you apply to your campaign:Know the terms and conditions – Prior to starting any Facebook advertising campaign, you must first familiarize yourself with the sites terms and conditions to know what things are prohibited, be guided with your campaign, and avoid suspension or even termination of the account. Being the most powerful social networking site, Facebook maintains its reputation of being user friendly, thus spamming is highly prohibited.Set up the profile – Your Facebook profile represents not only the business but the whole company as well. So to make yourself look professional on Facebook, your profile must be filled up with proper and genuine information about you.Don’t forget to attach an image so people won’t think that your business is bogus. You can upload a logo of your company, name of the business, or a picture that depicts the nature of your business.URL – Now in starting your Facebook ad, create an URL as it is your ad page’s address. Keep in mind that the URL must be short, related to your business, and easy-to-remember as this is what the online users would recall in visiting again your site.Ad copy – It is important to make your ad copy carefully since this will be your promotional material to be spread throughout the website. Your ad copy must consist not just of the business image but also the phrases used should be witty and catchy to easily catch the people’s attention.Demographics – Identifying your targeted demographics is helpful to acquire quality conversion rates.Duration – Determining the duration will save you money as you can specify the particular hours of the day where you want your ad to be visible.Review – And lastly, before settling the payment, review the whole campaign from the profile to the ad copy and even the particulars so you can point out things that need improvement or editing.